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SEO For eCommerce

SEO eCommerceRemember that everything that applies to normal content also applies to eCommerce pages. The best practices around website linking structures, external links, and on-page optimization are very important. As search engines want to explicitly identify content at the most granular level of detail, you will want to make sure that they are very clear that the eCommerce content is exactly that. Beyond the typical HTML code that is found on web pages, you can use very specific metadata to help identify the content as eCommerce and describe the products that are being offered.

You must make sure to analyze the keyword research to determine what intent people have when using certain keywords, and what content they're looking for. If people are searching for comparisons between the website and its competitors, then you might consider building content specific to that need. For inquirers typing in keywords that indicate that they are further down the purchasing process, like "buy product X" or "product Y coupon," you will want to ensure that the content that is being created contains an easy path to the shopping cart.

One more thing that's unique to eCommerce is that the products that the website sells are often being discussed outside the bounds of the website. You can find discussions on forums, social media, or other websites about the products that the website sells, and these can be opportunities to engage in the conversation as a knowledgeable product expert. If someone is posting a review of their experience with your site, you can use tools like Google Alerts or Social Media Monitoring Tools to make sure you are aware of it. Good or bad, it's an opportunity for you to listen and join the conversation.

If people are expressing negative feelings about the website or product, you can reach out to them and resolve the situation in the public eye. On the other hand, if people are saying good things about your products, reach out and say thank you. It could lead to more links in the social media as well as user generated content.